TikTok vs Instagram Reels

TikTok vs Instagram Reels

TikTok was certainly the rising star of 2020 and did an amazing job at keeping us entertained during the long quarantine days. It has been one week since Instagram Reels have been available in Bulgaria and logically we ask ourselves what is the difference between TikTok and the new Instagram feature.

So here is TikTok vs Instagram Reels.

1. TikTok

TikTok was founded in 2017 but blew up in popularity just last year. The app allows you to film, edit and share 15 to 60 seconds intriguing videos that have a WOW effect. The social media platform is used by many as an outlet to express their creativity and imagination through various features and tools for editing such as filters, effects, audio and music libraries.

TikTok Downloads in 2020

Compared to Instagram, Snapchat and Pinterest ,which focus mainly on the people and profiles you follow, TikTok’s algorithm works slightly differently. The platform aims to constantly show you new content you might enjoy. This not only encourages every user’s creativity, no matter the number of followers, but also can potentially bring you great success very quickly. Simply put, you can become ‘viral’ in one day.

TikTok’s target audience is mainly Gen Z. Young people born between 1997 and 2010. Many brands and businesses have turned to TikTok as a way to connect with their younger audience.

2. Instagram Reels

After TikTok’s great success, Instagram quickly tries to adapt to the new trends. And so Instagram Reels are born. This becomes one of the many features that allows us to share content in Instagram including Instagram Stories, Instagram Posts and IGTV.

Similarly to TikTok, Instagram users now have the opportunity to create 15 to 30 seconds videos. Through the new space Explore you can share reels not only on your feed but also to a wider Instagram audience. Instagram Reels are a new way your personal brand or business can connect with its audience. Instagram gives us full freedom to express our creativity with new effects, filters, audio libraries, tools such as timers, countdown and many more.

Even though both platforms give us very similar services you may still be wondering which one is better for you. It depends on what your goal is!

Maybe you wish to develop your business or personal brand? Consider the demographics of your target group. TikTok is a great way to reach a younger audience. On the other hand, Instagram has a larger and wider audience.

One thing is sure: the opportunities on both platforms are endless- let your creativity run free and if you need professional help do not hesitate to contact us HERE, we will prepare a personal offer tailored to your goals.

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