Top 6 Trends in Digital Marketing in 2024
The Auxiliary Role of AI
Culture Takes Center Stage
Research from Kantar MONITOR in the USA reveals that nearly two-thirds of people choose brands that “align” with their personal values. Globally, 80% state that they “make an effort” to buy from companies supporting causes important to them. As we look ahead to 2024, the risk of confrontation should be incorporated into marketing planning, not at the expense of the product mission, but in greater sync with culture.
The Power of Influencers
Longer Videos Make a Comeback
Source of Information: Social Media
Social media are becoming the new search engines. Recent market research indicates that they are the second most popular way for the younger generation to gather information. TikTok has integrated search results from Google into its app and is enhancing its search tools. In the context of SEO strategies, marketers should focus on keyword optimization and create entertaining and educational content.
Searching on social media, although a relatively new phenomenon, holds the potential for long-term growth. Content that is current and engaging is more likely to take the lead in search results. As platforms continue to refine and expand their search functionalities, we can anticipate this trend persisting into the future, marking a crucial aspect of marketing strategy.
The End of "Cookies"?
In response to EU regulations and growing consumer concerns about personal data protection, browsers are gradually phasing out support for cookies. Apple, Google, and Mozilla have announced plans to withdraw their support in the coming years. These changes require marketing companies to adapt their digital strategies, especially concerning the collection of user data, content personalization, and online behavior tracking and analysis. Businesses will need to find new ways to effectively reach their customers while complying with stricter data protection regulations. Certainly, all digital marketing trends in 2024 must align with data protection and regulations in this field.
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