International business and its environment witness a great change in the way traditional marketing is taught and used in the last few years. Not only that Internet changed the way the business is done, but it also greatly affected the marketing strategy of each and every company.

Those that dared to underestimate the importance and capacity of this new whole generation of marketing have probably already lost a lot of sales and interests in their businesses.
This is presumably one of the most vastly developing spheres of world’s business life. Therefore it is important to trace back how web marketing emerged, what are its basic principles and how a corporation could mostly benefit of it. The author of this paper would also like to interconnect some of its previous findings on the subject – “The Importance of Usability and Site Engine Optimization” with the grater subject for web marketing as a whole, deeply explored in this research paper.
To start, it is necessary a line to be drawn between website marketing and web marketing. Despite those two terms may sound as one and the same, they are not. Talking about website marketing, one should take into consideration website design, website structure, usability and SEO (Site Engine Optimization). When it comes to web marketing, it embraces website marketing, but also includes banner advertising, e-mail marketing and other specific tricks on how to get greater usage of internet to market a company’s products or services. The above mentioned constructive parts of web marketing are what the body of this research paper would mainly focus at. Below the author of this paper would like to draw the main conclusions derived from earlier research on the website usability and SEO, and thus provide considerable new field of activity for discussing the other essential elements of web marketing. To download the whole article text please click here.

Source: Ely Dimitrova, Independent Marketing Consultant