Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" . Advertising, marketing and PR are exceptionally interconnected. And if marketing is the car that drives your business, advertising is the fuel. Public Relations seem to be the driver!

Advertising spending has increased dramatically in recent years. For the period 2006- 2008, spending on advertising has increased with 100% worldwide and it is expected to increase with another 500% by 2010.

The scopes of advertising services that Carpe Diem Co could offer are as follows: outdoor advertising – billboards; television and radio advertising – TV commercials, radio ads and infomercials; print media advertising – newspapers, magazines, free print editions; imprinted products advertising - pens, key chains, baseball caps, t-shirts, etc.; online advertising – animated flash, PPC advertising, banners, web communities, video channels; affiliate advertising and others.